The rise of artificial intelligence is transforming industries worldwide, and the music industry is no exception. One startup leading this transformation is Soundverse AI, an AI-driven music creation platform that recently gained national attention after securing a deal on Shark Tank India Season 5 Episode 25. The Soundverse AI startup story is a powerful example of how technology, creativity, and entrepreneurship can combine to disrupt traditional industries.
The Vision Behind Soundverse AI
Soundverse AI was founded with a simple but ambitious mission – to democratize music production. Traditionally, creating studio-quality music required expensive equipment, professional studios, and years of technical training. Soundverse AI aimed to remove these barriers by allowing users to generate full songs using simple text prompts.
The platform can generate lyrics, melodies, vocals, and instrumentals within seconds. Whether someone is a professional musician, content creator, podcaster, or beginner with zero music knowledge, Soundverse AI makes music creation accessible and fast.
Founded by Sourabh Pateriya, Riley Williams, and Ash Pournouri, the New York-based startup combines machine learning, creative tools, and user-friendly design to build a complete AI music ecosystem.
Product Features That Make Soundverse AI Unique
Soundverse AI is more than just a music generator. It is positioned as a complete AI music production suite. Some key features include:
- AI-generated lyrics and vocals
- Melody and composition creation
- Stem separation tools
- Looping and editing capabilities
- Studio-quality audio output
- Text-to-music generation
The platform focuses on creating original compositions, addressing copyright concerns that often surround AI-generated creative content.
Market Timing and Industry Demand
The timing of Soundverse AI’s growth aligns perfectly with the explosion of digital content creation. Platforms like YouTube, short-form video apps, gaming communities, and podcasts require constant streams of original, royalty-free music.
This demand has created a massive opportunity for AI music tools, especially ones that are affordable and easy to use. Soundverse AI targets:
- Content creators
- Independent musicians
- Digital artists
- Social media influencers
- Gaming creators
Growth Metrics and Financial Performance
By late 2025, Soundverse AI had reached approximately 1.7 lakh monthly active users, showing strong market adoption. The company operates on a SaaS subscription model with pricing tiers designed for accessibility:
- Creator Plan – ₹150/month
- Pro Plan – ₹350/month
- Full Ownership License per Song – ~₹1500
Revenue growth showed consistent traction:
- June 2025 – ₹5.5 lakh
- July 2025 – ₹8.5 lakh
- August 2025 – ₹9.5 lakh
- September 2025 – ₹11 lakh
- October 2025 – ₹13.5 lakh
- November 2025 – ₹86 lakh (Enterprise deal)
- December 2025 – ₹22 lakh
The startup maintained a monthly burn rate of around ₹15 lakh and was bootstrapped before entering Shark Tank.
Shark Tank India Pitch and Deal
During Shark Tank India Season 5 Episode 25, the founders highlighted the core industry problem – music production is still expensive, complex, and inaccessible to millions globally. They performed a live demo where a simple text prompt generated a complete music track in seconds, impressing the sharks.
The founders initially asked for ₹1.35 crore for 1.5% equity, valuing the company at ₹90 crore. However, concerns were raised about AI tech volatility, competition, and long-term differentiation.
Eventually, investor Namita Thapar offered ₹1.35 crore for 5% equity, valuing the company at ₹27 crore. The founders accepted the deal, prioritizing strategic mentorship and growth support over valuation.
What’s Next for Soundverse AI
With fresh funding and strategic backing, Soundverse AI plans to:
- Expand advanced music production tools
- Grow global user base
- Partner with artists and brands
- Strengthen SaaS monetization strategy
The Shark Tank exposure is expected to significantly boost brand visibility and user adoption, especially in emerging creator markets.
Also Read | Bonkers Corner Startup Story: Bankruptcy to Shark Tank India
Why the Soundverse AI Startup Story Matters
The Soundverse AI startup story reflects a larger global shift – AI is becoming a creative collaborator rather than just a technical tool. By making music creation accessible to everyone, Soundverse AI is helping unlock creative potential at scale.
As AI continues to reshape creative industries, startups like Soundverse AI show how innovation can lower barriers, create new opportunities, and redefine how art is produced and consumed.
