Save Sage, a fast-growing personal finance startup focused on maximizing credit card reward points, secured a ₹4 crore investment on Season 5 of Shark Tank India after delivering a compelling pitch on smart credit card usage and reward optimization. The startup is built around a simple but powerful idea – most people earn credit card points but fail to use them effectively. Let’s take a look at how Save Sage Wins ₹4 Crore Deal.
Founded by Ashish Lath, Save Sage aims to help users unlock hidden value from their credit cards by guiding them on card selection, spending strategy, and reward redemption. The platform simplifies what is often a confusing ecosystem of points, miles, and redemption rules, especially for travel and lifestyle benefits.
What Is Save Sage and How Does It Work?
Save Sage is designed as a credit card rewards optimization platform that helps users make smarter financial decisions. Many credit card holders accumulate points but either forget to redeem them or redeem them at low value. Save Sage addresses this gap through structured tracking and strategic recommendations.
The platform helps users:
- Choose the right credit cards based on lifestyle and spending patterns
- Track reward points across multiple cards
- Identify the best redemption options
- Use points efficiently for travel, hotels, and shopping
- Redeem rewards before expiry
With India having more than 11 crore active credit cards, inefficient reward usage is a large and growing problem. Save Sage positions itself as a tech-enabled solution to bring clarity and maximize value for everyday consumers.
Founder’s Real-Life Credit Card Rewards Case Study
During the Shark Tank India Season 5 pitch, Ashish Lath shared his personal experience to demonstrate how powerful credit card reward optimization can be when done correctly. He explained that by carefully planning expenses and strategically using reward programs, he and his wife achieved extraordinary benefits without additional spending.
According to his claim, their optimized usage resulted in:
- Over 430 free flights
- Around 100 hotel nights
- Jewellery purchases worth ₹15 lakh
- Nearly 23% value back on overall spending
This real-world demonstration helped the Sharks understand that Save Sage is not just theory-driven but built on proven reward maximization strategies.
The Shark Tank India Season 5 Deal
Ashish Lath entered the Tank seeking ₹1 crore for 1% equity, valuing Save Sage at ₹100 crore. The pitch triggered an active debate among the Sharks. While Aman Gupta opted out, noting that some reward information is already available online, other Sharks believed Save Sage brings structure, usability, and automation to a fragmented space.
After negotiations, the startup closed a deal of ₹4 crore for 9% equity, bringing the valuation to approximately ₹44.4 crore.
The investment came from a group of Sharks including:
- Anupam Mittal
- Kunal Bahl
- Namita Thapar
- Mohit Yadav
Their collective backing signals strong confidence in the credit card rewards optimization space.
Why Save Sage’s Credit Card Points Hack Matters
Credit card reward programs are often complex, with varying conversion rates, categories, partner offers, and blackout conditions. As a result, many users redeem points at poor value or let them expire. Save Sage turns this confusion into opportunity through guided decision-making and data-backed usage.
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As digital payments and credit card adoption grow rapidly in India, platforms like Save Sage could play a major role in improving consumer financial efficiency. Its Shark Tank India Season 5 success highlights a rising demand for smarter personal finance tools that convert everyday spending into meaningful savings and lifestyle upgrades. For credit card users looking to stretch every rupee further, Save Sage’s reward points hack may become a game-changing approach. And this is how Save Sage Wins ₹4 Crore Deal on Shark Tank India Season 5.
