The Invogue Startup Story showcases focus, discipline, and bold execution. Initially, the brand addressed a deeply personal concern. Subsequently, it evolved into a fast-growing shapewear company. Today, it commands national attention after securing ₹2 crore funding on television.
A Personal Problem Turned Into Opportunity
In 2023, Maadhav Saxena launched Invogue at just 25. Notably, he identified a significant gap in India’s shapewear market. Specifically, women struggled to find shapewear designed for Indian bodies. Therefore, he created products focused on performance and comfort. Soon after, Ragini joined as Co-founder. Importantly, she contributed first-hand insight into fit and confidence. Together, they built Invogue on authentic consumer understanding rather than assumptions.
Building a Brand with Patience and Profitability
At that time, the shapewear category remained largely untapped in India. Nevertheless, Invogue chose a measured and strategic path. Instead of aggressive marketing, the founders prioritized product excellence. Consequently, they maintained profitability from the beginning. Moreover, they reinvested earnings into research and innovation. As a result, the brand quietly gained loyal customers. Today, Invogue serves over 80,000 customers across India. Furthermore, it earns recognition for mastering silhouettes across ethnic and modern wear.
Shark Tank India Season 5: A Turning Point
Eventually, Invogue appeared on Shark Tank India Season 5. During the pitch, the founders demonstrated clarity and discipline. Additionally, they highlighted consistent profitability without external capital. Consequently, the Sharks responded with strong interest. Ultimately, Aman Gupta invested ₹2 crore in the company. He expressed confidence in the founders’ resilience and ambition. Therefore, this deal marked a defining chapter in the Invogue Startup Story.
Expanding with Strategic Visibility
Following the deal, Invogue entered a strategic growth phase. Importantly, the brand began expanding its market presence. Recently, it collaborated with Malaika Arora for a digital campaign. Through this partnership, Invogue reached a wider style-conscious audience. Meanwhile, the founders continued strengthening product innovation.
Also Read | Warrior World Startup Story: Bootstrapped Idea to Shark Tank Success
Building India’s Foundation Fashion Brand
Looking ahead, Invogue plans to scale across categories. Specifically, it will expand into sculpted bras and innerwear. Additionally, it will introduce tummy tuckers and swimwear. Simultaneously, the brand will strengthen its omnichannel presence. Consequently, customers will access Invogue both online and offline.
Ultimately, the Invogue Startup Story reflects patience over hype and strategy over speed. From bootstrapped beginnings to national recognition, the brand proves that disciplined execution builds lasting success.
