Explore how Lewisia Wellness founder Dr. Manoj Das pitched a natural skincare & haircare brand on Shark Tank India Season 5 Episode 1, the controversy around his “doctor” claim, Sharks’ reactions, and key entrepreneurial lessons.
The 30-Second Pitch
Startup Name: Lewisia Wellness
Founder: Dr. Manoj Das
Industry: Natural skincare & haircare
Ask on Shark Tank: ₹1 crore for 1% equity at ₹100 crore valuation
Deal Outcome: Challenging Sharks’ feedback and scrutiny on legitimacy
The Founder’s Story – Empowered by Wellness Passion
Dr. Manoj Das came to Shark Tank India Season 5 Episode 1 passionate about the power of natural ingredients. Branding himself as an aromatherapist and natural therapist, he presented Lewisia Wellness as a holistic solution for skin and hair concerns. His confidence stemmed from his deep interest in aromatherapy – but the Sharks raised concerns over the use of the term “doctor.”
The Idea That Solved a Real Problem
The demand for natural skincare products is rising in India, with customers preferring chemical-free alternatives that promote healthy skin and hair. Lewisia Wellness aimed to capitalize on this trend with a range of products made from plant extracts and essential oils.
The Shark Tank India Moment
The Sharks questioned the business model and product authenticity, especially after Dr. Das referred to himself as a “doctor”. This raised ethical and regulatory flags, prompting strong feedback from Namita Thapar and Aman Gupta. Anupam Mittal even warned about claiming a professional title without credentials – “Pakde gaye toh jail jaoge” (If you get caught, you’ll go to jail).
The Business Breakdown
- Product Type: Natural skin & hair care
- Challenges: Branding issues; lack of credentials
- Shark Concerns: Authenticity, regulatory compliance, valuation clarity
Biggest Lesson From the Pitch
Transparency builds trust – especially in personal care and wellness industries.
What This Startup Teaches Students & Young Professionals
- Accurate positioning and claims matter.
- Credibility is essential in health-related businesses.
Also Read | The Croffle Guys Startup Story | Shark Tank India Season 5
Where Are They Now?
Pending validation updates – you can update with founder interviews, product updates, or new traction once available.